What is Customer Discovery?

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4 (74 ratings)
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MA
Oct 14, 2020

This is a good course, thanks to Dr Forrest S.Carter and Dr Ken Syzmusiak for the lecture also to mentor staff. Thanks

AS
Oct 25, 2018

Really is a course that gets you thinking about stuffs, pushing you to get more creative and think outside the box.

From the lesson
Ideation: Intro to Customer Discovery
More often than not the best solutions don't lie with you but rather they are with your customers. In this module we will talk about how to develop a customer discovery plan that can lead to powerful business innovation.

Taught By

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    Ken Szymusiak

    Managing Director, Burgess Institute for Entrepreneurship & Innovation
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    Forrest S. Carter

    Associate Professor, Faculty Director of Institute of Entrepreneurship and Innovation
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    David Wheeler

    Creative Research Faculty, The Hub for Innovation

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