Course overview and introduction

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Skills You'll Learn

Competitor Analysis, Value Proposition, Porter'S Five Forces Analysis, Customer analysis

Reviews

4.8 (136 ratings)
  • 5 stars
    85.29%
  • 4 stars
    11.76%
  • 3 stars
    2.94%
PP

Apr 24, 2020

Great Learning new subjects, will have overarching improvement in my understanding of the subject . Thanks

JN

Jul 13, 2020

I love how this course expanded my horizons on the area of strategic management and innovation thinking.

From the lesson
The importance of value for competitive strategy

Taught By

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    Associate Professor Ralf Wilden

    Department of Marketing

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