Course overview and introduction

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Skills You'll Learn

Competitor Analysis, Value Proposition, Porter'S Five Forces Analysis, Customer analysis

Reviews

4.8 (273 ratings)

  • 5 stars
    87.17%
  • 4 stars
    10.62%
  • 3 stars
    1.83%
  • 2 stars
    0.36%

SS

Mar 1, 2021

This gives details in brief in simple way and easy to understand. More valuable than I thought in the beginning.\n\nThank you Professor....

VB

Jan 20, 2021

Well presented and relatively easy to understand the concepts. Suggested reference materials are excellent readings for context.

From the lesson

The importance of value for competitive strategy

Taught By

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    Associate Professor Ralf Wilden

    Department of Marketing

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