Course overview and introduction

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Skills You'll Learn

Competitor Analysis, Value Proposition, Porter'S Five Forces Analysis, Customer analysis

Reviews

4.8 (89 ratings)
  • 5 stars
    84%
  • 4 stars
    11%
  • 3 stars
    4%
PP

Apr 24, 2020

Great Learning new subjects, will have overarching improvement in my understanding of the subject . Thanks

AP

May 04, 2020

This is great Course, Instructor used case studies and examples to make complex topics simple.

From the lesson
The importance of value for competitive strategy

Taught By

  • Associate Professor Ralf Wilden

    Associate Professor Ralf Wilden

    Department of Marketing

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