Course overview and introduction

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Skills You'll Learn

Competitor Analysis, Value Proposition, Porter'S Five Forces Analysis, Customer analysis

Reviews

4.8 (177 ratings)
  • 5 stars
    84.74%
  • 4 stars
    12.42%
  • 3 stars
    2.82%
VK
May 7, 2020

The course has really helped me bu giving me ideas in evaluating the condition of the organisation as well as markets

PM
Nov 2, 2020

VERY INFORMATIVE AND SKILLFUL COURSE. THE INSTRUCTOR IS A WORLD CLASS PROFESSOR IN THE FIELD OF STRATEGY. THANK YOU

From the lesson
The importance of value for competitive strategy

Taught By

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    Associate Professor Ralf Wilden

    Department of Marketing

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