The ability to think strategically in today’s global, high-tech business environment is critical to ensuring your organisation survives – and grows – into the future. By breaking down business strategy and value creation to its essential elements, you’ll develop your strategic thinking skills. And through structured learning activities including video lectures, quizzes, discussion prompts and written assessments you’ll discover how to improve your organisation’s competitiveness. This course focuses on the key principles behind the latest thinking in value co-creation, strategy and marketing, and teaches you how to apply them. By learning how to continuously plan, monitor, analyse and assess all that is necessary for an organisation to meet its goals and objectives, you will be better prepared to take your organisation forward in a viable strategic direction.
Week 2 outline
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Skills You'll Learn
Competitor Analysis, Value Proposition, Porter'S Five Forces Analysis, Customer analysis
Reviews
May 08, 2020
The course has really helped me bu giving me ideas in evaluating the condition of the organisation as well as markets
Apr 24, 2020
Great Learning new subjects, will have overarching improvement in my understanding of the subject . Thanks
From the lesson
Know your Customers and Competitors
This week you will learn to analyse the aspects of the external strategy context directly related to your business: customers and competitors. You will learn how to conduct customer segmentation and targeting, assess the competitive landscape in an industry, and know which factors affect the degree of competition in an industry.
Taught By
Associate Professor Ralf Wilden
Department of Marketing
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