Course introduction

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Skills You'll Learn

Strategic Management, Decision-Making, Strategic Thinking, Business Strategy

Reviews

4.5 (1,320 ratings)

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SR

Feb 24, 2016

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This was a tough one. Thank you for adopting case studies like Vestas and Carlsberg to help us understand various aspects of formulation. More importantly, pitfalls to be avoided.

OO

Mar 12, 2017

Filled StarFilled StarFilled StarFilled StarFilled Star

Excellent course with rich content and accurate delivery method. The subject was well delivered with simple analysis and pertinent references from real live business environment

From the lesson

Introducing strategy formulation

In the first module of this course, we will examine and discuss the foundations of strategy formulation, emphasizing key concepts such as competitive advantage, value creation, planned vs emerging strategy, and strategic fit.

Taught By

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    Marcus Møller Larsen

    Assistant Professor, Strategic Management and Globalization

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