A Conversation about Bottom-Up Enterprise Introduction

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BM

Aug 23, 2020

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I will carry this experience with me throughout the rest of my career and life. This was a touching and fulfilling class and I highly recommend it to any professions.

GP

Apr 14, 2019

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Great course with multiple great learning resources. The professor is passionate and goes above and beyond to present the course and experience.

From the lesson

Module 4: Bottom-Up Enterprise

In this module you will learn about understanding needs in subsistence contexts. You will also learn about a structured approach to generating ideas for addressing the needs in subsistence marketplaces.

Taught By

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    Madhu Viswanathan

    Professor, Department of Marketing, College of Bus. Admin., Loyola Marymount University, Los Angeles Professor Emeritus, Department of Bus. Admin., Gies College of Business, University of Illinois, Urbana-Champaign

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