Essence of the Bottom-Up Approach

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From the lesson
Module 4: Bottom-Up Enterprise
In this module you will learn about understanding needs in subsistence contexts. You will also learn about a structured approach to generating ideas for addressing the needs in subsistence marketplaces.

Taught By

  • Madhu Viswanathan

    Madhu Viswanathan

    Diane and Steven N. Miller Professor in Business

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