Emmanuel Ole Kokan Masaai, Pastoralist Society

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From the course by University of Illinois at Urbana-Champaign

Subsistence Marketplaces

21 ratings

University of Illinois at Urbana-Champaign

Subsistence Marketplaces

21 ratings

The foundation for this course lies with unique synergies between pioneering research, teaching, and social initiatives through the Subsistence Marketplaces Initiative. Unique to this approach is a bottom-up understanding of the intersection of poverty and the marketplace. The goals of this course are to help you develop an understanding of marketplace activity in the radically different context of subsistence where much of humanity resides and survives, and for you to design solutions that can be implemented by individuals, businesses, and social enterprises through economically, ecologically, and socially sustainable products for subsistence marketplaces.

From the lesson

Crafting an Enterprise Plan

In this module you will learn about how to craft a detailed enterprise plan for sustainably delivering a solution in subsistence marketplace.

Emmanuel Ole Kokan Masaai, Pastoralist Society4:14

Ramadhani Kupaza, OIKOS East Africa3:51

Peter Luswata, Uganda Rural Community Support Foundation2:24

Jeannine Koninckx1:13

Philip Fairweather, Bethel New Life Small Business Development Center2:43

Professor Tejinder Sharma, Kurukshetra University2:34

Meet the Instructors

Madhu Viswanathan
Diane and Steven N. Miller Professor in Business
Department of Business Administration

My name is Emmanuel Ole Kokan.

I come from Tanzania.

I'm a graduate in community development.

I majored in social business and investment.

I work for the pastoral organization called the Maasai Pastoralist Foundation,

which was actually established in 2006.

And we work on issues of social investment, issues of illiteracy,

issues of education, water and environmental issues.

Well, maybe I'll give you a little bit of background on the Maasai community.

They're pastoralist.

They're nomads, they move for pastures from one place to another.

And because of climate change, well, it's kind of

the getting of the social and economic resources.

So we decided to put them back because of they lack education in

terms of illiteracy.

So we decided to conduct classes on entrepreneurship and

marketing, but also counting and reading and writing is a problem.

So we decided to start up with causes and

set up assistance in the counting, so

that they'll be able to catch up with the situation.

Because of cultural issues and the cultural policies in the community,

cultural set up, they deny woman to have access to resources.

So that's why they are not, we're trying to bring them in the subsistence level.

And to this point here that's why we created 22 women groups.

To be able to make a set up.

A set up where we're giving them education,

we still have to be able to count and read.

Be able to be in the subsistence level and

be able to handle issues of marketing.

We've seen that the community actually needs the kind

of education now that we are pulling them from the lower level of the income.

To at least to the subsistence, because when you talk of subsistence

level in the Maasai community, they're actually not in the subsistence market.

They are in the lower line of subsistence market.

So we're trying to bring them to at least with our level so

they they'll match the trainings and things like that.

So the training, the marketplace training for

us is a revolution, is an economical revolution to us as an organization.

And for the favored Maasai community who are actually

now trying to get off the dependency syndrome.

And it should become independent in terms of access to resources and

the creating value.

In the tourism market, the tourist has demands, and for you to meet the demand.

You need to know the quality and the demand of the tourists in terms of

the product, the cultural product that the Maasai woman expects.

So you need to know how to deal with a client in terms of marketing,

product, in terms of knowing the value of the product.

Because if you know the value of the product here, you know the value,

we are tell you what the value that counts with the client.

And that is why we think it is important that we get enough

skills because we are actually learning and that skill is important for us.

And it's important for us because we want to transfer the skills into their local

community who actually own resources.

And once they have the skills they'll be able to interact and

they'll actually value their culture.

And to be able to raise income revenues out of the product they make

through the skills they get out of the marketplace literacy.

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