Lesson 1-1.1 Introduction to Subsistence Marketplaces

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JA

Oct 17, 2016

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Excelente curso, con un enfoque en la atención a los mrcados de muy bajos ingresos y a comprender a los consumidores como seres humanos.

NC

Oct 28, 2017

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great learning, very useful for my PhD work, Thanks to Madhu Sir and whole team for designing such a comprehensive and timely course.

From the lesson

Introduction to Subsistence Marketplaces Approach

In this module you will learn about the bottom-up approach to the study of subsistence marketplaces. The module will also discuss cognitive predilections engendered by low-income and low-literacy in subsistence marketplaces.

Taught By

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    Madhu Viswanathan

    Professor, Department of Marketing, College of Bus. Admin., Loyola Marymount University, Los Angeles Professor Emeritus, Department of Bus. Admin., Gies College of Business, University of Illinois, Urbana-Champaign

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