Lesson 3-1.1 Exchanges and Relationships in Subsistence Marketplaces

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Oct 17, 2016

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Excelente curso, con un enfoque en la atención a los mrcados de muy bajos ingresos y a comprender a los consumidores como seres humanos.


Oct 28, 2017

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great learning, very useful for my PhD work, Thanks to Madhu Sir and whole team for designing such a comprehensive and timely course.

From the lesson

Exchanges and Needs in Subsistence Marketplaces

In this module you will learn about unique aspects that characterize marketplace interactions between buyers and sellers in subsistence marketplaces. You will also learn about understanding needs and markets in subsistence marketplaces.

Taught By

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    Madhu Viswanathan

    Professor, Department of Marketing, College of Bus. Admin., Loyola Marymount University, Los Angeles Professor Emeritus, Department of Bus. Admin., Gies College of Business, University of Illinois, Urbana-Champaign

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