Lesson 5-1.1 Identifying and Understanding Need, Drivers, and Context Elements

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From the lesson

Identifying Needs and Generating Ideas

In this module you will learn about understanding needs in subsistence contexts. You will also learn about a structured approach to generating ideas for addressing the needs in subsistence marketplaces.

Taught By

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    Madhu Viswanathan

    Professor, Department of Marketing, College of Bus. Admin., Loyola Marymount University, Los Angeles Professor Emeritus, Department of Bus. Admin., Gies College of Business, University of Illinois, Urbana-Champaign

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