Lesson 8-1.1 Summary

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From the lesson

Course Summary and Conclusion

In this module we will recapitulate some key concepts we have learned in the course and offer concluding thoughts.

Taught By

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    Madhu Viswanathan

    Professor, Department of Marketing, College of Bus. Admin., Loyola Marymount University, Los Angeles Professor Emeritus, Department of Bus. Admin., Gies College of Business, University of Illinois, Urbana-Champaign

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