Building Perceptual Maps - Part 1

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4.5 (88 ratings)
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SH
Nov 14, 2020

Recommended course! Information provided straight to the point.

AB
Dec 14, 2020

This course if very useful for Business and Entrepreneurs

From the lesson
Perceptual Maps
This module will explain and describe perceptual maps. Students will be able to create perceptual maps and also analyze data from perceptual maps.

Taught By

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    David Schweidel

    Associate Professor of Marketing

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