Building Perceptual Maps - Part 2

From the course by Emory University
Survey analysis to Gain Marketing Insights
36 ratings
Emory University
36 ratings
Course 4 of 6 in the Specialization Foundations of Marketing Analytics
From the lesson
Perceptual Maps
This module will explain and describe perceptual maps. Students will be able to create perceptual maps and also analyze data from perceptual maps.

Meet the Instructors

  • David Schweidel
    David Schweidel
    Associate Professor of Marketing
    Goizueta Business School

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