Building Perceptual Maps - Part 2

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4.4 (45 ratings)
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EW

Dec 06, 2017

Great course, with a much broader content than reflected in the title, allowing to gain insight by using regression analysis of survey data.

MM

Dec 25, 2019

nice course to understand practical application of taking surveys and analyzing them

From the lesson
Perceptual Maps
This module will explain and describe perceptual maps. Students will be able to create perceptual maps and also analyze data from perceptual maps.

Taught By

  • David Schweidel

    David Schweidel

    Associate Professor of Marketing

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