Customer Segmentation - Part 1

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4.5 (75 ratings)
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EW

Dec 06, 2017

Great course, with a much broader content than reflected in the title, allowing to gain insight by using regression analysis of survey data.

MM

Dec 25, 2019

nice course to understand practical application of taking surveys and analyzing them

From the lesson
Customer Segmentation
This module will introduce components of customer segmentation to students. Students will use this knowledge to be able to analyze data and make more informed business decisions.

Taught By

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    David Schweidel

    Associate Professor of Marketing

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