Using Factor Analysis to Identify Underlying Constructs - Part 1

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SH
Nov 14, 2020

Recommended course! Information provided straight to the point.

AB
Dec 14, 2020

This course if very useful for Business and Entrepreneurs

From the lesson
Introduction to Factor Analysis
This module will provide readings and discussions to provide an introduction to the topic of Factor Analysis. It is recommended that you complete the Meaningful Marketing Insights course offered by Coursera before taking this course.

Taught By

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    David Schweidel

    Associate Professor of Marketing

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