Using Factor Analysis to Identify Underlying Constructs - Part 3

From the course by Emory University
Survey analysis to Gain Marketing Insights
36 ratings
Emory University
36 ratings
Course 4 of 6 in the Specialization Foundations of Marketing Analytics
From the lesson
Implementing Factor Analysis
This module will provide lectures and exercises that will inform students on how to determine the number of factors to consider in your analysis and to evaluate the fit of the data.

Meet the Instructors

  • David Schweidel
    David Schweidel
    Associate Professor of Marketing
    Goizueta Business School

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