Using Factor Analysis to Identify Underlying Constructs - Part 4

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4.5 (70 ratings)
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EW

Dec 06, 2017

Great course, with a much broader content than reflected in the title, allowing to gain insight by using regression analysis of survey data.

MM

Dec 25, 2019

nice course to understand practical application of taking surveys and analyzing them

From the lesson
Implementing Factor Analysis
This module will provide lectures and exercises that will inform students on how to determine the number of factors to consider in your analysis and to evaluate the fit of the data.

Taught By

  • David Schweidel

    David Schweidel

    Associate Professor of Marketing

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