All right, we're already at week four. The last material around setting up your idea filtering system. In week three, you've already completed the hardest part. You have customized your idea filter. And you've had a conversation or conversations with others with whom you need to align. And if you haven't started those conversations yet, you at least have a framework to try to take what is often fuzzy, nebulous, sometimes emotional conversations and turn them into an objective conversation around what you're trying to do and how you're going to measure success. To close out the course, Professor Wilson is going to walk through a few different filter adjustments given different innovation creeds. First, he'll look at the concept of a lifestyle innovation creed and how is a filter adjusted so it finds those kinds of ideas. Second, social entrepreneurship and not for profit and how is the filter adjusted there. And then third, he will take you through the concept of radical versus incremental innovation. Now I already gave you my version of that adjustment last week when we talked about George Eastman and being very dedicated to breakthroughs and how is a filter adjusted. So if you've heard enough about radical verses incremental, you can feel free to skip this video, you'll still do fine on the exam questions around that just from the material last week. But this, Professor Wilson's take, a little different, a little more ways to think about it. And I know there are more people out there that are concerned, interested, pondering this concept of can you really use an idea filtering system for radical invention and radical breakthrough. So if you're one of those folks, I would recommend you look through this video again. And then, you'll see some examples with the filter being used. Right off to start with, there's the green crayon method. And the key takeaway there is parting words on remembering that when we learn these tools, we learn the academics of them, let's not get carried away. When you're out there in real life, you don't have to always get overkill. If you're at a party and someone says, hey, I got this great idea. You can think through the aces in your mind and just have a quick chat on that. Or if someone wants to meet you for a cup of coffee, maybe you bring along your little idea filter and you just circle in pen the areas that seem quite strong and the areas that seem weaker and give that to your buddy who was asking for some of your advice. And then also, Professor Wilson will go through the specific examples with some numbers, as well as discuss the concept of the portfolio and looking at different ideas. In the last half of the last lecture, the professor will bring up the concept of rendering. There's a lot of different names for it. But the point there is the concept that, let's say you really only have one idea and you're pretty in love with it. Or you know, you've got this one idea, you already know where you're going. That idea at the beginning stages really has 1,000 different minor ways on how it may move forward and probably six to 12 of those are pretty major. The way you're looking at what market you should start in or how much you're going to charge for something, how many bells and whistles you're going to put in, who you're partnering with versus doing it yourself. So if you think of the six maybe front-runner major pathways forward, each of those could go through the idea filter. And that would give you a framework so that you understand, what are the pros and cons of heading forward in each direction. And maybe you keep those on standby if you really hit a solid brick wall. To help you decide whether you should shift, or pivot, or change, and morph and shape your idea in a different direction. Or do you keep trying to hit against that wall and bulldoze down those problems? Finally, we're going to end with an interview with David Chauncey. David Chauncey is an excellent bookend for this course because he's done corporate and new product development where he's started entire new business units successfully. He's also been in a few startups, including, for a number of years, here, with a wonderful story about Vnomics here in Rochester, which has started right around technology and moved forward. And that's what you're trying to do, at least the title of the course caught your eye on technology commercialization. You want to do what David Chauncey is very successfully doing. Starting with some raw technology and moving it forward. So now that you're experts in innovation creed, alignment, idea of factors and idea of filters. Sit back, relax, listen to what David is saying and decide what speaks to you. And as you close out this course, be thinking which elements are really going to stick with you the most, which elements resonate with you the most.