Can You "Fix" a Descriptive Mark?

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Skills You'll Learn

Marketing, Brand Management, Strategic Planning, Value Proposition

Reviews

4.8 (32 ratings)
  • 5 stars
    27 ratings
  • 4 stars
    5 ratings
RM

Aug 29, 2019

The teaching is exceptionally good. I am not a law student but understood it well. The content presentation of the trademark law course is really fantastic and should be appreciated well.

CH

Jul 17, 2019

Excellently delivered by our instructor. I learned a lot and gained a deeper understanding in Trademark Law which is important in my present role.

From the lesson
How to Choose the Right Trademark
What does it mean for a trademark to be "good?" What is a "strong" trademark? This module answers those questions, and demonstrates how to balance the sometimes competing interests of the marketing and legal departments of a business.

Taught By

  • Cynthia Dahl

    Cynthia Dahl

    Practice Professor of Law

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