What Makes a Good Trademark?

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Skills You'll Learn

Marketing, Brand Management, Strategic Planning, Value Proposition

Reviews

4.8 (123 ratings)
  • 5 stars
    83.73%
  • 4 stars
    12.19%
  • 3 stars
    3.25%
  • 2 stars
    0.81%
CH
Jul 16, 2019

Excellently delivered by our instructor. I learned a lot and gained a deeper understanding in Trademark Law which is important in my present role.

IG
Jun 25, 2020

Interesting subject matter and very knowledgeable instructor. I would recommend this to anyone interested in marketing and Trademark Law

From the lesson
How to Choose the Right Trademark
What does it mean for a trademark to be "good?" What is a "strong" trademark? This module answers those questions, and demonstrates how to balance the sometimes competing interests of the marketing and legal departments of a business.

Taught By

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    Cynthia Dahl

    Practice Professor of Law

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