What Makes a Good Trademark?

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Skills You'll Learn

Marketing, Brand Management, Strategic Planning, Value Proposition

Reviews

4.8 (109 ratings)
  • 5 stars
    86.23%
  • 4 stars
    11%
  • 3 stars
    1.83%
  • 2 stars
    0.91%
MA

Mar 01, 2020

It was a mindful course to explore the knowledge for the protection of the right involving trade.

SC

Jun 05, 2020

It was an amazing experience attending lectures and undergoing the course.

From the lesson
How to Choose the Right Trademark
What does it mean for a trademark to be "good?" What is a "strong" trademark? This module answers those questions, and demonstrates how to balance the sometimes competing interests of the marketing and legal departments of a business.

Taught By

  • Cynthia Dahl

    Cynthia Dahl

    Practice Professor of Law

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