What Makes a Good Trademark?

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Skills You'll Learn

Marketing, Brand Management, Strategic Planning, Value Proposition

Reviews

4.8 (165 ratings)

  • 5 stars
    86.06%
  • 4 stars
    10.90%
  • 3 stars
    2.42%
  • 2 stars
    0.60%

CH

Jul 16, 2019

Filled StarFilled StarFilled StarFilled StarFilled Star

Excellently delivered by our instructor. I learned a lot and gained a deeper understanding in Trademark Law which is important in my present role.

IG

Jun 25, 2020

Filled StarFilled StarFilled StarFilled StarFilled Star

Interesting subject matter and very knowledgeable instructor. I would recommend this to anyone interested in marketing and Trademark Law

From the lesson

How to Choose the Right Trademark

What does it mean for a trademark to be "good?" What is a "strong" trademark? This module answers those questions, and demonstrates how to balance the sometimes competing interests of the marketing and legal departments of a business.

Taught By

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    Cynthia Dahl

    Practice Professor of Law

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