What Makes a Good Trademark?

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Skills You'll Learn

Marketing, Brand Management, Strategic Planning, Value Proposition

Reviews

4.9 (54 ratings)
  • 5 stars
    47 ratings
  • 4 stars
    7 ratings
CH

Jul 17, 2019

Excellently delivered by our instructor. I learned a lot and gained a deeper understanding in Trademark Law which is important in my present role.

AA

Jan 20, 2020

Great course and introduction to Trademark Law! Highly recommend to others seeking an introduction to the field.

From the lesson
How to Choose the Right Trademark
What does it mean for a trademark to be "good?" What is a "strong" trademark? This module answers those questions, and demonstrates how to balance the sometimes competing interests of the marketing and legal departments of a business.

Taught By

  • Cynthia Dahl

    Cynthia Dahl

    Practice Professor of Law

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