Case Application: Retail Relay Debrief

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Skills You'll Learn

Cost-Based Pricing, Channel and Direct-to-Consumer Pricing, Pricing Strategies, Price Discrimination, Price Elasticity Of Demand

Reviews

4.8 (623 ratings)

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    83.78%
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    13.16%
  • 3 stars
    2.08%
  • 2 stars
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  • 1 star
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LB

Aug 31, 2020

A great refresher course that allowed me to get back into the pricing calculations with ease. It can be challenging if you are not familiar with the statistical calculations.

IC

Nov 24, 2019

Amazing! price has been most of the time an uncertainty . This course gives you the learning you need for allocating pricing strategies to the right business scenario

From the lesson

Channel and Direct-to-Consumer Pricing

Taught By

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    Jean Manuel Izaret

    Senior Partner and Managing Director, Leader of BCG’s Global Pricing Practice

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    Thomas Kohler

    Associate Director, Pricing

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    Ronald T. Wilcox

    NewMarket Corporation Professor of Business Administration & Senior Associate Dean for Degree Programs

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