Intro to Channel and Direct to Consumer Pricing

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Skills You'll Learn

Cost-Based Pricing, Channel and Direct-to-Consumer Pricing, Pricing Strategies, Price Discrimination, Price Elasticity Of Demand

Reviews

4.8 (615 ratings)

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LB

Aug 31, 2020

A great refresher course that allowed me to get back into the pricing calculations with ease. It can be challenging if you are not familiar with the statistical calculations.

JM

Jan 21, 2022

Professors explains every topic in a very clear and practical way. For a non-economics person like me, the course has a lot of value and encourages me to research more.

From the lesson

Channel and Direct-to-Consumer Pricing

Taught By

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    Jean Manuel Izaret

    Senior Partner and Managing Director, Leader of BCG’s Global Pricing Practice

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    Thomas Kohler

    Associate Director, Pricing

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    Ronald T. Wilcox

    NewMarket Corporation Professor of Business Administration & Senior Associate Dean for Degree Programs

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