Attribute Trade-offs

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Skills You'll Learn

Customer Willingness to Pay, Pricing Strategies, Customer Value-based Pricing, Measuring Customer Preferences, Customer Psychology

Reviews

4.8 (271 ratings)
  • 5 stars
    85.97%
  • 4 stars
    12.17%
  • 3 stars
    1.10%
  • 2 stars
    0.36%
  • 1 star
    0.36%
EV
Jun 24, 2020

Although it needs lot of your time and efforts, it surely is totally worth of your hard work and time. Course is very well drafted and presenters have done a great job

MY
Nov 2, 2020

Good course to learn practical skills about estimating customer value, performing market research e.g. conjoint analysis, and formulating pricing strategies.

From the lesson
Measuring Customer Preferences

Taught By

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    Jean Manuel Izaret

    Senior Partner and Managing Director, Leader of BCG’s Global Pricing Practice
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    Thomas Kohler

    Associate Director, Pricing
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    Ronald T. Wilcox

    NewMarket Corporation Professor of Business Administration & Senior Associate Dean for Degree Programs

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