Conjoint Analysis Applications

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Skills You'll Learn

Customer Willingness to Pay, Pricing Strategies, Customer Value-based Pricing, Measuring Customer Preferences, Customer Psychology

Reviews

4.8 (268 ratings)
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    85.82%
  • 4 stars
    12.31%
  • 3 stars
    1.11%
  • 2 stars
    0.37%
  • 1 star
    0.37%
EV

Jun 25, 2020

Although it needs lot of your time and efforts, it surely is totally worth of your hard work and time. Course is very well drafted and presenters have done a great job

FR

May 21, 2019

Excellent course. I would recommend to improve the level of the exercises and provide additional readings for people that already have some experience

From the lesson
Measuring Customer Preferences

Taught By

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    Jean Manuel Izaret

    Senior Partner and Managing Director, Leader of BCG’s Global Pricing Practice
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    Thomas Kohler

    Associate Director, Pricing
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    Ronald T. Wilcox

    NewMarket Corporation Professor of Business Administration & Senior Associate Dean for Degree Programs

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