Conjoint Analysis: Willingness to Pay

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Skills You'll Learn

Customer Willingness to Pay, Pricing Strategies, Customer Value-based Pricing, Measuring Customer Preferences, Customer Psychology

Reviews

4.8 (200 ratings)
  • 5 stars
    86%
  • 4 stars
    13%
  • 3 stars
    1%
  • 2 stars
    1%
RS

Jun 05, 2017

Wonderful course! If I had some idea how to price regarding economic concepts - then this course gives me completely new very practical methodologies!

AG

Mar 18, 2020

This is the best course by far in the specialization. A lot of new things for me to learn. Absolutely loved it.

From the lesson
Measuring Customer Preferences

Taught By

  • Jean Manuel Izaret

    Jean Manuel Izaret

    Senior Partner and Managing Director, Leader of BCG’s Global Pricing Practice
  • Thomas Kohler

    Thomas Kohler

    Associate Director, Pricing
  • Ronald T. Wilcox

    Ronald T. Wilcox

    NewMarket Corporation Professor of Business Administration & Senior Associate Dean for Degree Programs

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