Differentiating Customer Value by Customer Segment

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Skills You'll Learn

Customer Willingness to Pay, Pricing Strategies, Customer Value-based Pricing, Measuring Customer Preferences, Customer Psychology

Reviews

4.8 (161 ratings)
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    137 ratings
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    21 ratings
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    1 ratings
RS

Jun 05, 2017

Wonderful course! If I had some idea how to price regarding economic concepts - then this course gives me completely new very practical methodologies!

RS

Jan 15, 2018

Very rich content on consumer behavior and present powerfull tools to measure WTP

From the lesson
Understanding Customer Value

Taught By

  • Jean Manuel Izaret

    Jean Manuel Izaret

    Senior Partner and Managing Director, Leader of BCG’s Global Pricing Practice
  • Thomas Kohler

    Thomas Kohler

    Associate Director, Pricing
  • Ronald T. Wilcox

    Ronald T. Wilcox

    NewMarket Corporation Professor of Business Administration & Senior Associate Dean for Degree Programs

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