Minimizing Losses and Give a Win with a Loss

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Skills You'll Learn

Customer Willingness to Pay, Pricing Strategies, Customer Value-based Pricing, Measuring Customer Preferences, Customer Psychology

Reviews

4.8 (195 ratings)
  • 5 stars
    166 ratings
  • 4 stars
    26 ratings
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    1 ratings
FH

Jul 12, 2019

Great course!! I learnt a lot. The Conjoint Analysis module proved particularly useful to my activities.

KD

Dec 30, 2019

Very good course for neophyte who wants to understand the customer values for pricing

From the lesson
Considering the Human Nature of Customers

Taught By

  • Jean Manuel Izaret

    Jean Manuel Izaret

    Senior Partner and Managing Director, Leader of BCG’s Global Pricing Practice
  • Thomas Kohler

    Thomas Kohler

    Associate Director, Pricing
  • Ronald T. Wilcox

    Ronald T. Wilcox

    NewMarket Corporation Professor of Business Administration & Senior Associate Dean for Degree Programs

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