Week 2 Introduction

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Skills You'll Learn

Customer Willingness to Pay, Pricing Strategies, Customer Value-based Pricing, Measuring Customer Preferences, Customer Psychology

Reviews

4.8 (260 ratings)
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RK

May 27, 2020

A very good course, which can be recommended for any entrepreneur who is planning to revisit on the Pricing structure/ Formulating Promotional Offers & price revisions.

EV

Jun 25, 2020

Although it needs lot of your time and efforts, it surely is totally worth of your hard work and time. Course is very well drafted and presenters have done a great job

From the lesson
Implementing Value-based Pricing

Taught By

  • Jean Manuel Izaret

    Jean Manuel Izaret

    Senior Partner and Managing Director, Leader of BCG’s Global Pricing Practice
  • Thomas Kohler

    Thomas Kohler

    Associate Director, Pricing
  • Ronald T. Wilcox

    Ronald T. Wilcox

    NewMarket Corporation Professor of Business Administration & Senior Associate Dean for Degree Programs

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