Course Introduction

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Skills You'll Learn

Competitor Pricing Models, Pricing Strategies, Pricing to Competition, Price Discrimination, Market Segmentation

Reviews

4.8 (121 ratings)
  • 5 stars
    98 ratings
  • 4 stars
    22 ratings
  • 3 stars
    1 ratings
RN

Aug 18, 2019

The course provides real life examples, case studies. It was very helpful!

MA

Sep 27, 2017

Excellent course with a lot of practical examples and great learning.

From the lesson
Understanding the Playing Field

Taught By

  • Jean Manuel Izaret

    Jean Manuel Izaret

    Senior Partner and Managing Director, Leader of BCG’s Global Pricing Practice
  • Ronald T. Wilcox

    Ronald T. Wilcox

    NewMarket Corporation Professor of Business Administration & Senior Associate Dean for Degree Programs
  • Thomas Kohler

    Thomas Kohler

    Associate Director, Pricing

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