Course Introduction

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Skills You'll Learn

Competitor Pricing Models, Pricing Strategies, Pricing to Competition, Price Discrimination, Market Segmentation

Reviews

4.8 (169 ratings)
  • 5 stars
    85%
  • 4 stars
    14%
  • 3 stars
    1%
AH

Jan 14, 2019

I have added new information to me, it was an excellent course and I would like to complete another course. and I would to thank all teachers

RN

Aug 18, 2019

The course provides real life examples, case studies. It was very helpful!

From the lesson
Understanding the Playing Field

Taught By

  • Jean Manuel Izaret

    Jean Manuel Izaret

    Senior Partner and Managing Director, Leader of BCG’s Global Pricing Practice
  • Ronald T. Wilcox

    Ronald T. Wilcox

    NewMarket Corporation Professor of Business Administration & Senior Associate Dean for Degree Programs
  • Thomas Kohler

    Thomas Kohler

    Associate Director, Pricing

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