Get the tools you need to analyze, evaluate and recommend specific actions organizations can take to grow their value and avoid common growth pitfalls. Learn to determine how best to build value, whether by scaling existing markets, entering established markets or creating new markets through innovation and acquisitions. Apply these concepts in case studies of industry leaders JetBlue, Starbucks, Intel Corporate Venturing and Tata Motors.
Appropriating Value from Innovations
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Skills You'll Learn
Mergers And Acquisitions (M&A), innovation strategy, Strategic Thinking, Business Strategy, growth strategy
Reviews
FM
Dec 13, 2017
As part of my path towards analyzing business in whose stock to invest, this course is a perfect addition to my tool belt.
SR
Sep 22, 2016
Very good followup course .. Doing this course provides an order and clarity to the thought process towards growth
From the lesson
Growth through Innovation
Introducing new ideas, processes, and products that disrupt the market is another common growth strategy. In this module, we'll unlock the keys to innovation, from building an innovative capability to appropriating value from innovation to determining an innovation strategy. Using the Real Options Analysis tool, we'll show you how to grow through innovation and good practices for doing so. The Intel Corporate Venturing case provides an opportunity for you to practice this tool and apply course concepts to a real-world scenario.
Taught By
Michael Lenox
Senior Associate Dean and Chief Strategy Officer
Jared Harris
Samuel L. Slover Research Chair in Business Administration
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