Reframing using Job to be Done

video-placeholder
Loading...
View Syllabus

Skills You'll Learn

Strategic Thinking, Innovation, Innovation Management, Design Thinking

From the lesson

Job to be Done and Ethnographic Interviews

This week, you'll learn about two important and related-tools: Job to Be Done and Ethnographic Interview Guides.

Taught By

  • Placeholder

    Jeanne M. Liedtka

    United Technologies Corporation Professor of Business Administration

Explore our Catalog

Join for free and get personalized recommendations, updates and offers.