Do you work for a nonprofit or in the social sector? Are you struggling to solve the problems and meet the needs of the people you serve? Come learn more about how design thinking, a human-centered approach to problem solving, can help you truly understand an issue, generate ideas worth testing and iterate to find solutions that make a real difference. Through global stories from areas as diverse as government, health care, and education, we’ll show you the tools, techniques and mindset needed to use design thinking to uncover new and creative solutions in the social sector. The development of this course was supported by the Batten Institute for Entrepreneurship and Innovation at the University of Virginia's Darden School of Business. For more about the Batten Institute, see: http://www.darden.virginia.edu/batten-institute/ @BattenInstitute @DesignatDarden
Week 2 Overview
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From the course by University of Virginia
Design Thinking for the Greater Good: Innovation in the Social Sector
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University of Virginia
From the lesson
BEFORE YOU BEGIN, AND ASKING "WHAT IS?"
Welcome back! This week, we’ll examine the types of problems that are well-suited for design thinking. We'll recognize what we need to do before we begin a project, and then take a deep dive into the first question in the design thinking process, “What is?” and the concepts of insights and design criteria. You’ll see how asking “What is?” helped improve daily living for adults with autism, their families, and the staff of the Kingwood Trust. Then we’ll look at the Monash University Medical Centre in Australia and how it asked this same question to make patient-centered care a reality. Along the way you’ll learn about two design tools: journey mapping and repertoire.
Meet the Instructors
Jeanne M. LiedtkaUnited Technologies Corporation Professor of Business Administration
Darden School of Business
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