Now that we've looked at what design thinking is, let's consider why it's important. In facing challenges both obviously large like fighting childhood hunger or encouraging sustainability, and smaller ones like getting invoices paid on time, increasing blood donations, or getting hospital workers to wash their hands, social innovators are deciding that design thinking has potential to bring something new to the conversation. They're bringing together people who want to solve a tough problem, not just hold another meeting, in a world where forming a committee sadly often seems to replace actual action. Design thinking is being used today in organizations as diverse as charitable foundations, social innovation startups, global corporations, national governments, and elementary schools. It's been adopted by entrepreneurs, corporate executives, city managers, and kindergarten teachers alike. Across these very different problems and sectors, design thinking provides a common thread. Maybe we can even call it a movement because we believe that design thinking has the potential to revolutionize the way we think about and practice innovation. There's a fundamental shift underway in organizations of all kinds today. We used to believe that innovation belong to experts and senior leaders alone and that it was about big breakthroughs done by special people. But now, today, we're seeing the democratization of innovation. In this new world, we're all responsible for innovation. Even the term itself has a new meaning. Innovation isn't only or sometimes even mostly about big breakthroughs. It's about improving value in ways that are both small and large for the people we serve. And everybody in an organization has a role to play in that. Now, it's not that we no longer care about big disruptive innovations or that we don't still need expert innovators and designers. It's just that we know that it's often impossible to tell early in the life of an innovation just how big or small it will someday be. And we've learned that many small things can add up to something really big. Design thinking helps democratize innovation by providing a common language and a problem solving methodology that everyone can use to create better value for the stakeholders they serve. And in the process, help their organizations to be more effective in meeting their mission. Design does this by encouraging changes in both mindsets and behaviors in the way we identify problems and the way we seek solutions. It even changes the basic nature of the conversation itself. One discovery we made in our research here at Darden as we listen to the stories successful social innovators told us was the way the design thinking was creating more than just better outcomes. It was providing the tools and the process to foster a better conversation across differences. Now sometimes, those differences were within organizations across functional silos or different levels. Other times, they were across very different types of organisations like government regulators and businesses or they were about different stakeholder needs and trade-offs. Across them all, design thinking's greatest gift we came away believing was providing a new social technology. One that channeled conversations into more productive areas and provided guardrails that made it feel safe for the individuals involved to talk about and to work across their differences when things got uncomfortable. That helped them find higher order solutions that were better than what any one individual brought into the room in the first place, solutions that made a difference in their stakeholder's life. This is what design thinking can bring.