Interview with Paul Hunter, Head of Operations, dunnhumby, on Using Data - Part 2

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University of Virginia
4.6 (1,096 ratings) | 89K Students Enrolled
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Skills You'll Learn

Marketing Experiments, Customer Lifetime Value, Regression Analysis, Marketing Analytics, Brand Equity

Reviews

4.6 (1,096 ratings)
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    756 ratings
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    259 ratings
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KP

Aug 12, 2019

I have reached week 4 of this class, and so far, this class has helped me a lot. It's not an intensive class, but for a beginner like me, this provides me with an overall grasp of the field.

GJ

Jul 17, 2018

Professor Raj is very nice. He explains it way that it's very easy to comprehend and not too overwhelming in terminologies. It is very useful for my marketing career\n\nGood luck Prof Raj

From the lesson
Regression Basics

Taught By

  • Rajkumar Venkatesan

    Rajkumar Venkatesan

    Ronald Trzcinski Professor of Business Administration

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