Projecting Lift

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Skills You'll Learn

Marketing Experiments, Customer Lifetime Value, Regression Analysis, Marketing Analytics, Brand Equity

Reviews

4.7 (5,333 ratings)
  • 5 stars
    74.85%
  • 4 stars
    19.83%
  • 3 stars
    2.81%
  • 2 stars
    0.84%
  • 1 star
    1.65%
SC
Apr 17, 2020

It was very helpful for my marketing career.The interview with the real world marketing experts at the end of the course also helps and encourages a lot. Thanks to Raj Venkatesan sir for his effort.

RN
May 31, 2020

Very helpful and extremely relevant to the present context. As a market research analyst, it deepened my understanding of the many marketing terminologies and jargons and also helped me with my job.

From the lesson
Marketing Experiments

Taught By

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    Rajkumar Venkatesan

    Ronald Trzcinski Professor of Business Administration

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