Takeaways: Measuring Brand Value

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Skills You'll Learn

Marketing Experiments, Customer Lifetime Value, Regression Analysis, Marketing Analytics, Brand Equity

Reviews

4.7 (4,945 ratings)
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    74.51%
  • 4 stars
    20.08%
  • 3 stars
    2.89%
  • 2 stars
    0.91%
  • 1 star
    1.59%
SC

Apr 18, 2020

It was very helpful for my marketing career.The interview with the real world marketing experts at the end of the course also helps and encourages a lot. Thanks to Raj Venkatesan sir for his effort.

RN

Jun 01, 2020

Very helpful and extremely relevant to the present context. As a market research analyst, it deepened my understanding of the many marketing terminologies and jargons and also helped me with my job.

From the lesson
Metrics for Measuring Brand Assets

Taught By

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    Rajkumar Venkatesan

    Ronald Trzcinski Professor of Business Administration

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