When faced with a complex and ambiguous work environment, how do you, as a potential leader, envision the future? How can you deliver on your vision in a way that conveys meaning and drives positive change within your organisation? In this course you will explore how leaders can create a compelling vision and communicate it, and how they create meaning and make work more meaningful. You will look at the role the brain and the body play in processing meaning, and how this can inspire your employees to follow you and your vision. This course will also teach you how to develop meaningful brand identity and the role it can play in clarifying and reinforcing your leadership vision within your organisation, for your partners and for your customers. You will discover that meaning crosses into almost every aspect of management. Finally, you will better understand how social and cultural factors can influence what you can achieve and your limitations when seeking to create meaning.
Course welcome and introduction
Skills You'll Learn
Motivation, Communication, Leadership, Brand Management
Reviews
This course is an eye opener to real knowledge on how to motivate people.\n\nStory telling was never known to be of so much importance by me. This course is fascinating.
I enjoyed studying and have learnt many things about leadership and meaning making n looking forward to applying what I learnt in my business
This week we start off with exploring the essence of meaning, and why meaning is important at work. We also explore the conditions that facilitate or hinder meaning making. We look at how meaning could be enhanced by ensuring a fit between work and those who undertake it. We talk about the importance of linking employees’ activities with a significant bigger purpose and how this might be accomplished. We look at aspects of designing work to increase meaning and then flip our perspective and try to understand the concept of meaninglessness and some of the factors that contribute to meaninglessness.
Taught By
Professor Rebecca Mitchell
Department of Management
Arabella MacPherson
Director, Resonate Communications
Associate Professor Edward Wray-Bliss
Department of Management
Dr Abas Mirzaei
Department of Marketing
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