The Power of Social Influence

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Skills You'll Learn

Social Network, Viral Marketing, Marketing, Marketing Strategy

Reviews

4.7 (4,089 ratings)
  • 5 stars
    79.28%
  • 4 stars
    17.11%
  • 3 stars
    2.88%
  • 2 stars
    0.44%
  • 1 star
    0.26%
RC
Dec 20, 2018

Pleasant tone, many tangible illustrations that bring the theory to life. Well-balanced pace. Could be complemented by a practical exercise - but perfect for working professionals who have less time.

VP
May 1, 2018

Very useful course. I had already read the whole book "Contagious" so it helped me a lot before actually starting this online course. The material is very intersting and filled with useful insights.

From the lesson
How Social Influence Shapes Behavior

Taught By

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    Jonah Berger

    Marketing Professor

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