When Social Influence is Anti-Social

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Skills You'll Learn

Social Network, Viral Marketing, Marketing, Marketing Strategy


4.7 (2,924 ratings)
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May 02, 2018

Very useful course. I had already read the whole book "Contagious" so it helped me a lot before actually starting this online course. The material is very intersting and filled with useful insights.


Aug 04, 2016

Very interesting subject! There's science behind all viral contents. It's not the luck. Very easy to understand and put into practice. Best teacher I've ever learned with. Love this course so much!

From the lesson
How Social Influence Shapes Behavior

Taught By

  • Jonah Berger

    Jonah Berger

    Marketing Professor

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