CBCV Case Study: Farfetch

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Skills You'll Learn

Predictive Analytics, Customer Analytics, Regression Analysis, Marketing Performance Measurement And Management

Reviews

4.6 (10,553 ratings)

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  • 3 stars
    5.69%
  • 2 stars
    1.22%
  • 1 star
    0.68%

PJ

Feb 2, 2020

Filled StarFilled StarFilled StarFilled StarFilled Star

The course is very good. I have learned a lot from the course. A lot of interesting topics and help me to under the marketing. I will for sure continue learning more courses from this specialization.

SS

Nov 14, 2016

Filled StarFilled StarFilled StarFilled StarFilled Star

Amazing course for even beginners in the field of customer analytics. Highly recommend to do this course for enhancing the analytical skills. Examples and case studies explains the concept very well.

From the lesson

Predictive Analytics

Taught By

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    Eric Bradlow

    Professor of Marketing, Statistics, and Education, Chairperson, Wharton Marketing Department, Vice Dean and Director, Wharton Doctoral Program, Co-Director, Wharton Customer Analytics Initiative

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    Peter Fader

    Professor of Marketing and Co-Director of the Wharton Customer Analytics Initiative

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    Raghu Iyengar

    Professor of Marketing

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    Ron Berman

    Assistant Professor of Marketing

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