What is Descriptive Analytics?

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Skills You'll Learn

Predictive Analytics, Customer Analytics, Regression Analysis, Marketing Performance Measurement And Management

Reviews

4.6 (10,572 ratings)

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AA

Apr 5, 2017

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Perfect Course for those who want to inquire insight and knowledge of how tons of data that we generate in our day to day life is being utilized by big organizations in optimizing their productivity.

AV

Sep 10, 2016

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I really enjoyed the class. Analytics are such an important part of today's understanding of the customer but have other uses even beyond that. Professor Fader has really great insight on the subect.

From the lesson

Descriptive Analytics

Taught By

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    Eric Bradlow

    Professor of Marketing, Statistics, and Education, Chairperson, Wharton Marketing Department, Vice Dean and Director, Wharton Doctoral Program, Co-Director, Wharton Customer Analytics Initiative

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    Peter Fader

    Professor of Marketing and Co-Director of the Wharton Customer Analytics Initiative

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    Raghu Iyengar

    Professor of Marketing

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    Ron Berman

    Assistant Professor of Marketing

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