Course Introduction

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4.9 (112 ratings)

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AS

Nov 26, 2021

Great course. As someone who is starting out the career in the management field I found that this course was really practical, efficient and wholesome.

ML

Oct 3, 2021

Great course and very insightful on Omni-Channel retail strategy. Up-to-date, concise explanations on scenarios and very well presented.

From the lesson

Module 1: How Covid-19 has Accelerated the Move from Product-focused to Customer-Focused Marketing Strategy

Taught By

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    Barbara E. Kahn

    Professor of Marketing and Director, Jay H. Baker Retailing Center

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