通过探究客户决策根源，学习市场营销基础知识。主要课题包括品牌塑造战略（例如，品牌定位、品牌传播）、客户中心化市场营销战略，以及新市场开拓（例如，渠道战略、市场营销规划）。成功完成本课程后，您可以运用所学技能处理现实商务挑战，这也是沃顿商学院商务基础专项课程的组成部分。
(1)简介和执行 (2:09)
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Reviews
4.8 (232 ratings)
- 5 stars86.20%
- 4 stars12.06%
- 3 stars1.29%
- 1 star0.43%
WT
Dec 28, 2016
Wonderful Course, I love it;
Professional Teachers, I like them;
i will keep learning!my next course is Corporate finance, hope i could pass and be certified.
Best Regards
Sophia
CL
Aug 19, 2018
It is a very useful course that provides me much information about Marketing, which helps me comprehend the field of market and management.
From the lesson
第 3 周）市场进入战略：线上/线下互动；如何找出领先用户并增强影响力和传染效应
David Bell 教授将从本周起为我们授课，我们也将开始学习第三个模块的内容！我们将转向“走向市场策略”这个重要主题。“走向市场”策略有着前所未有的多样化的选择，因为公司有机会通过多种平台吸引线上和线下的客户。Bell 教授曾经参与了几家激动人心创业公司的相关工作，他将以这些经验为例来讲解本周的教学内容。
Taught By
Barbara E. Kahn
Professor of Marketing and Director, Jay H. Baker Retailing Center
Peter Fader
Professor of Marketing and Co-Director of the Wharton Customer Analytics Initiative
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