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Aug 20, 2018

It is a very useful course that provides me much information about Marketing, which helps me comprehend the field of market and management.


Apr 27, 2018

Acquired so much knowledge that can use in my career.

From the lesson
第 3 周)市场进入战略:线上/线下互动;如何找出领先用户并增强影响力和传染效应
David Bell 教授将从本周起为我们授课,我们也将开始学习第三个模块的内容!我们将转向“走向市场策略”这个重要主题。“走向市场”策略有着前所未有的多样化的选择,因为公司有机会通过多种平台吸引线上和线下的客户。Bell 教授曾经参与了几家激动人心创业公司的相关工作,他将以这些经验为例来讲解本周的教学内容。

Taught By

  • Barbara E. Kahn

    Barbara E. Kahn

    Professor of Marketing and Director, Jay H. Baker Retailing Center
  • Peter Fader

    Peter Fader

    Professor of Marketing and Co-Director of the Wharton Customer Analytics Initiative
  • David Bell

    David Bell

    President and Co-Founder at Idea Farm Ventures (IFV)

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