(3) 市场细分和定位 (12:45)

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CL

Aug 20, 2018

It is a very useful course that provides me much information about Marketing, which helps me comprehend the field of market and management.

LL

Apr 27, 2018

Acquired so much knowledge that can use in my career.

From the lesson
(第 1 周)品牌塑造:市场营销战略和品牌定位
Kahn 教授将在本课程中讲授两个与品牌有关的模块,他首先将像我们介绍第一个模块:市场策略和品牌定位。如果您希望浏览本课程基本情况,请阅读下方的课程大纲。或者阅读课程页面获得额外信息。此外,我们希望您积极参与论坛讨论,因为您的参与将提升课程的整体学习体验!

Taught By

  • Barbara E. Kahn

    Barbara E. Kahn

    Professor of Marketing and Director, Jay H. Baker Retailing Center
  • Peter Fader

    Peter Fader

    Professor of Marketing and Co-Director of the Wharton Customer Analytics Initiative
  • David Bell

    David Bell

    President and Co-Founder at Idea Farm Ventures (IFV)

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