In this course, you will learn about branding and the role of public relations as opposed to adjacent fields like advertising and marketing. You will understand the media and how to leverage storytelling with different outlets and gatekeepers. Foundational mass communication and public relations theories will be discussed in terms of issue and crisis management.
Helpful Tools for Media Relations
Loading...
Skills You'll Learn
Press Release, Public Relations, Branding, Influencers
Reviews
4.5 (20 ratings)
- 5 stars65%
- 4 stars25%
- 3 stars5%
- 1 star5%
From the lesson
Gatekeeping in Public Relations
In this module, you will learn about different forms of media and how the gatekeeping process works. You will also be introduced to media theory–just enough to be dangerous!
Taught By
Erin Willis
Associate Professor
Explore our Catalog
Join for free and get personalized recommendations, updates and offers.
Coursera Footer
© 2023 Coursera Inc. All rights reserved.
