Introduction to Week 5

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Skills You'll Learn

Press Release, Public Relations, Branding, Influencers

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From the lesson

The Art of the Press Release

In this module, you will learn how to work with journalists and build a media contact list specific to your organization’s communication goals. You will understand the basics of the press release and pitch process, and practice writing your own.

Taught By

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    Erin Willis

    Associate Professor

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