Gain job-ready skills from Facebook experts

Whether you’ve been tinkering with social media platforms for your business already or are completely new to the field of digital marketing, you’ve come to the right place. This six-course program, developed by digital marketing experts at Aptly together with Facebook marketers, includes industry-relevant curriculum designed to prepare you for an entry-level role in social media marketing. After an introduction to digital marketing and the main social media platforms, you’ll learn to establish an online presence, create posts, build a following, and manage your social media accounts. You’ll develop skills in creating and managing advertising campaigns in social media and learn to evaluate the results of your marketing efforts. Most importantly, throughout the program you’ll get to practice your new skills through hands-on projects, the results of which you can showcase through a portfolio of your work. Upon successful completion of the program, you’ll earn both the Coursera and the Facebook Digital Marketing Associate Certification, proving your skills in social media marketing and in the use of Facebook Ads Manager.
Pathway to in-demand jobs
No previous experience necessary
Fast and flexible learning
100% online, self-paced learning designed to fit your life
Valuable career services
Resources to help during your job search
Professional Certificate from Facebook
A recognized career credential to enhance your resume
Approximately 7 months to complete
Suggested pace of 2 hours/week
English
Pathway to in-demand jobs
No previous experience necessary
Fast and flexible learning
100% online, self-paced learning designed to fit your life
Valuable career services
Resources to help during your job search
Professional Certificate from Facebook
A recognized career credential to enhance your resume
Approximately 7 months to complete
Suggested pace of 2 hours/week
English

There are 6 Courses in this Professional Certificate

Course1

Course 1

Introduction to Social Media Marketing

4.9
stars
2,594 ratings
905 reviews
Course2

Course 2

Social Media Management

4.9
stars
944 ratings
315 reviews
Course3

Course 3

Fundamentals of Social Media Advertising

4.9
stars
338 ratings
104 reviews
Course4

Course 4

Advertising with Facebook

4.9
stars
394 ratings
122 reviews

Offered by

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Facebook

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Frequently Asked Questions

More questions? Visit the Learner Help Center.